What is social TV, and how can you make it work for your brand?
How many of us will watch our favourite show on one screen while scrolling on another? We’re all usually operating on a minimum of 2 screens in the evening. If you chuck in a tablet into the mix, many of us are on 3! There is a massive opportunity for brands to make the leap and combine them by building social TV into their strategy. So how can you approach this, and what are the benefits?