Camila Coelho, a notable influencer in the space with over 7 million followers, expressed her joy towards being one of the early adopters of the update. “I’m constantly posting photos and videos in my favorite fashion and beauty looks because I want to share what I love with my community. My followers are always asking in comments and DM’s about what brands I’m wearing or where to buy certain pieces –shopping tags will make it so much easier to give my followers the information they’re looking for with a single tap. The days of screenshotting, saving to your camera roll, and scavenger hunting to find my go-to products are gone!”
Influencer marketing will be heavily affected by this new feature. Authentic content can now be pushed without influencers relying on copy to promote the products advertised. Campaigns that rely heavily on conversion will hopefully see an increase in sales as users can easily shop without having to leave Instagram. On the analytics side, both creators and brands will receive insights from shopping posts to review their performance.
More information will be revealed about this new update as initial tests progress. With this, Instagram will continue to seek out ways it can satisfy its customers by providing new opportunities for brands, creators, and social media enthusiasts.