We are excited to announce that Pulse Advertising received an award at the sixth annual HAMMA Awards last week. The awards are hosted by the Hamburg Marketing Club, Online Marketing Rockstars and the regional newspaper, Hamburger Abendblatt, to recognize the movers and shakers in the marketing field. Pulse was recognized in the category "Best Hamburg Start-up Marketing," which seeks to honor Hamburg-based start-ups that have an energetic presence and visionary quality of contribution, and that stand out in the marketing landscape of Germany. Along with Pulse were two other nominees in the category.
Co-Founders Lara and Chris were there to accept the award, stating, "we are thankful for receiving the HAMMA award as best marketing start-up, as it recognizes both influencer marketing as a fully established part of the marketing mix, as well as our team work becoming the market leader in our field. This award goes to all of our teams!"
In addition to the award, Pulse was also recognized for influencer marketing achievement in the well known German magazine W&V, a weekly publication covering the communication and media industry. The spread featured the story of Pulse's founding by Lara Daniel and Christoph Kastenholz, which began when Lara began discovering the incredible power that influencers have while advertising for her first company, Noemii Resort Wear. The magazine also included an interview with Pulse Management exclusive talent, Angelo Carlucci (@angelo.carlucci), that provided an inside look into the industry from an influencer's point of view. In addition, Pulse shared its campaign process with the magazine, from the initial steps of strategy and creative brainstorming to the final reporting stage. We are grateful that we were able to both share an inside look into our day-to-day at Pulse in W&V and be recognized for excellence in the marketing space by HAMMA. Thank you to all who have made this possible.