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Pulse Advertising partners with Formula E to raise funds for UNICEF Covid-19 appeal

We are proud to announce that we are working with Formula E as they launch their first major fundraising initiative for Children affected by the COVID-19 crisis with UNICEF.

 Blending the real and virtual worlds, Formula E will be embracing the world of gaming through this e-sport focused competition. With not only a demand for in-home entertainment as lockdown creates a gap in the sport viewing market, but also a rise in popularity of the gaming world, Formula E takes advantage of this niche to give back to the community. 

How it Works

Using drivers from ABB FIA Formula E Championship for one race and a selection of the fastest gamers in another, the competition will take on a ‘race royale’ style, all from the safety of their own homes. The competition will utilise rFactor 2, a racing simulator that most motorsport teams use for training, and will involve 1 qualifying lap per driver for grid position. For each lap of the race, the slowest driver will be eliminated until only 10 remain. From the remaining 10, a final lap will determine who wins and championship points will be distributed respectively. The victor of the gaming grid will win a real-life drive in the Jaguar I-PACE eTrophy. 

Social Impact

Formula E presents a much-needed case for the switch from Petrol and Diesel to Electric Cars, thus promoting a greener approach to driving. Through this partnership with UNICEF, Formula E will be raising funds for the children affected by coronavirus. Donations from the competition will be allocated by UNICEF to projects across the world with aim of helping children in this time of duress. These funds will help with supply of personal protective equipment for healthcare workers and learning schemes established for children currently out of school due to lockdown regulations. 

Where to Watch

The live races will be available live globally across not only the Formula E Youtube channel but also their Facebook page, Facebook Gaming site, Twitch channels and via @FIAFormulaE on Twitter. It will also feature on their website

Twitch, already the leading video live streaming platform, has seen a 10% week-on-week growth in traffic (Forbes, 2020) since the start of the coronavirus pandemic. With 52% of GenZ males preferring non-traditional sport, and 57% of this audience believing in the importance of companies sponsoring and supporting this community through advertising, this is an initiative which we at Pulse Advertising wholeheartedly support (MarketingDive, 2018).