Influencer Marketing Blog

We’ve busted 5 of the most common myths about influencer marketing to help brands better understand what they are ...

Pancake Day is a simple joy at the end of winter! But as we whip up our batter for another year, it occurred to us that ...

Influencer marketing thrived in 2020. Lockdowns led to a 40% increase in social media usage, and a permanent change in ...

If we said the name ‘Sheridan Mordew’ a month ago, the chances are you wouldn’t have heard of her. Even now the name ...

Brands and creators alike are discovering the raw power of TikTok. The platform's potential has become evident in the ...

Influencers are a driving force in the world of marketing. 89% of brands say the ROI from influencer marketing is ...

Clubhouse might still be in beta, but it is already being touted as the next big thing in social media. After wooing ...

Have you ever wondered what drives consumers to go with a particular brand over another in today’s crowded online ...

How consumers think, move, browse, purchase and interact have all changed quite dramatically. Reading these changing ...

Brands that had planned influencer events as part of their marketing strategy for 2020 largely had to postpone or ...