The concept of micro-influencers is a topic that has already been gaining lots of attention in the last years. These influencers, who are social media users that are specialized in a particular interest, don’t exactly have large numbers of followers. However, they engage their targeted followers with a unique content and an authentic voice.

If you are a small company or startup thinking about getting into influencer marketing for your brand, or if you are a big company looking to target a specific niche audience on social media, this infographic is for you.

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